NAAC A++ Grade NIRF Category 1 UGC Entitled AICTE Approved WES Recognised

Master of Business Administration in Digital Marketing

Elevate your career with a cutting-edge online program that combines classic marketing principles with modern technology tools. Gain hands-on experience in Google Ads, Facebook Ads, SEO, Content Marketing, YouTube Ads, Email Marketing, and Web & Social Media Analytics.

Digital Marketing Campaign Dashboard & Analytics

Master Core Verticals: Search Engine Optimization, Online Advertising, Social Media & Digital Strategy.

2 Years

4 Semesters

400+ Hrs

Recorded Content

Weekend

LIVE Lectures

Dual Spec.

Option Available

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Recognized & Accredited Worldwide

NAAC A++

Highest University Grade

NIRF 1

UGC Grade Category 1

UGC ENTITLED

Government Approved

THE / QS

Global World Rankings

WES RECOGNIZED

Global Credential Value

About Online MBA Digital Marketing

Career Ka Turning Point

Online MBA in Digital Marketing program combines various digital marketing strategies with the most recent technology tools for data interpretation. This cutting-edge program takes classic marketing principles and applies them to the digital realm and equip learners with the specialized skills needed to excel in digital landscape.

Contemporary Curriculum

Acquire a deep understanding of current digital marketing trends and technologies to stay at the forefront of the ever-evolving online business environment.

In Demand Skills

Learn relevant skills related to Foundation of Digital Marketing, Social Media Marketing, Search Engine Optimization and many more.

Proficiency in Verticals

Gain hands-on experience in different aspects of marketing including Google Ads, Facebook Ads, content marketing, YouTube advertising, email marketing and more.

Other Offered Specializations & Dual Specialization Options:

Human Resource Management Finance Marketing Operations Management Business Analytics Data Science Information Technology International Business Hospital & Healthcare Management Logistics & Supply Chain Management Banking & Financial Services

* Note: LPU Online offers both Single and Dual Specialization options in MBA.

Curriculum Breakdown

2-Year (4 Semesters) Program Scheme

Rigorous syllabus integrating core MBA management topics with specialized digital marketing subjects.

First Semester

Financial Reporting Statements and Analysis
Managerial Economics
International Business Environment
Marketing Management
Organisational Behaviour & Human Resource Dynamics

Second Semester

Corporate Finance
Operations Management & Research
Business Analytics
Research Methodology
Legal Aspects of Business
Communication for Leaders

Third Semester

Foundation of Digital Marketing
Social Media Marketing
Search Engine Optimization
Corporate Strategy and Entrepreneurship
Generic Elective - I
Seminar on Summer Training / Generic Elective*

Fourth Semester

Online Advertising
Web and Social Media Analytics
Digital Marketing Strategy
Generic Elective - II
Capstone Project

* Seminar on Summer Training or course from the GE Basket 1 which is not chosen as Generic Elective (GE). All LPU Online programs are offered in English Medium only.

Eligibility Criteria

Graduation Requirement

Bachelor's degree (any discipline) or equivalent from a recognized university.

Professional Qualification Exemption

Completed Company Secretary (CS) from ICSI OR Completed Chartered Accountancy (CA) from ICAI OR Completed Cost & Management Accountancy (CMA) from ICAI.

* Eligibility, admission criteria or any other condition mentioned here in or otherwise for admission to any program is subject to change as prescribed by the university.

LPU Online Mode Fee

Applicant Category	Program Fee (per sem)	Exam Fee (per sem)
Indian & Applicants from Sri Lanka, Bhutan, Nepal & Bangladesh	₹ 48,000	₹ 2,000
Other International Applicants	US$ 1550	US$ 100

Registration Fee: Exclusive of initial Registration Fee of ₹600/- (non-refundable) for Indian & SAARC applicants and US$ 10 for other International Applicants.

Fee Benefits: Lumpsum Fee payment benefits & Student Grants are available. Connect on WhatsApp to check your grant eligibility.

Advantage LPU Online

Why Should You Choose LPU Online?

Advanced online learning framework designed specifically for working professionals and ambitious graduates.

LIVE Lectures On Weekends

400+ Hours Of Recorded Content

Robust Placement Support

Master Classes By Industry Experts

Technology Proctored Online Examination

Application Oriented Assessments

Interaction With Faculty Through Chat

Provision To Draw Your Own Datesheet

Peer Discussion Forums

Professional Enhancement Program

Anytime Access To Resources

Industry Oriented Curriculum