NAAC A++ NIRF Category 1 UGC Entitled AICTE Approved WES Recognised

Master of Business Administration in Marketing

Accelerate your career in modern marketing, brand management, digital strategy, and consumer analytics. LPU Online's UGC-Entitled MBA in Marketing combines core management principles with cutting-edge digital marketing tools and strategies.

Digital Marketing and Business Analytics Dashboard

Master Digital & Social Media Marketing, Consumer Behaviour, and Industry Tools.

2 Years

4 Semesters

400+ Hrs

Recorded Content

Weekend

LIVE Lectures

Dual Spec.

Option Available

Apply Now via WhatsApp View Complete Syllabus

Instant Admission Desk

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Recognized & Accredited Worldwide

NAAC A++

Highest University Grade

NIRF 1

UGC Grade Category 1

UGC ENTITLED

Government Approved

THE / QS

Global World Rankings

WES RECOGNIZED

Global Credential Value

About Online MBA Marketing

Career Ka Turning Point

Online MBA in Marketing is a robust and integrated program that seamlessly merges the fundamentals of business administration with the latest marketing strategies and techniques. The program empowers students to develop a deep understanding of marketing principles to excel in the evolving business landscape.

Contemporary Curriculum

Develop advanced marketing skills and expertise through an industry-driven curriculum designed to prepare you for success in the dynamic world of business.

In-Demand Marketing Skills

Learn in-demand marketing skills related to Consumer Behaviour, Digital & Social Media Marketing, Customer Relationship Management, and many more.

Proficiency in Industry Tools

Get a competitive edge by mastering tools and software like Google Analytics, Email Marketing, SMM, SEO, Marketing Automation, Graphic Design & Multimedia, and many more!

Other Offered Specializations & Dual Specialization Options:

Human Resource Management Finance Operations Management Business Analytics Digital Marketing Data Science Information Technology International Business Hospital & Healthcare Management Logistics & Supply Chain Management Banking & Financial Services

* Note: LPU Online offers both Single and Dual Specialization options in MBA.

Curriculum Breakdown

2-Year (4 Semesters) Program Scheme

Comprehensive syllabus covering foundational management courses and specialized marketing domain subjects.

First Semester

Financial Reporting Statements and Analysis
Managerial Economics
International Business Environment
Marketing Management
Organisational Behaviour & Human Resource Dynamics

Second Semester

Corporate Finance
Operations Management & Research
Business Analytics
Research Methodology
Legal Aspects of Business
Communication for Leaders

Third Semester

Consumer Behaviour
Digital and Social Media Marketing
Customer Relationship Management
Corporate Strategy and Entrepreneurship
Generic Elective - I
Seminar on Summer Training / Generic Elective*

Fourth Semester

Sales and Distribution Management
Integrated Marketing Communication
Services Marketing
Generic Elective - II
Capstone Project

* Seminar on Summer Training or course from the GE Basket 1 which is not chosen as Generic Elective (GE). All LPU Online programs are offered in English Medium only.

Eligibility Criteria

Graduation Requirement

Bachelor's degree (any discipline) or equivalent from a recognized University.

Professional Qualification Exemption

Completed Company Secretary (CS) from ICSI OR Completed Chartered Accountancy (CA) from ICAI OR Completed Cost & Management Accountancy (CMA) from ICAI.

* Eligibility, admission criteria or any other condition mentioned here in or otherwise for admission to any program is subject to change as prescribed by the university.

LPU Online Mode Fee

Applicant Category	Program Fee (per sem)	Exam Fee (per sem)
Indian & Applicants from Sri Lanka, Bhutan, Nepal & Bangladesh	₹ 48,000	₹ 2,000
Other International Applicants	US$ 1550	US$ 100

Registration Fee: Exclusive of initial Registration Fee of ₹600/- (non-refundable) for Indian & SAARC applicants and US$ 10 for other International Applicants.

Fee Benefits: Lumpsum Fee payment benefits & Student Grants are available. Connect on WhatsApp to check your grant eligibility.

Advantage LPU Online

Why Should You Choose LPU Online?

Comprehensive tech-driven learning framework designed for working professionals and ambitious graduates.

LIVE Lectures On Weekends

400+ Hours Of Recorded Content

Robust Placement Support

Master Classes By Industry Experts

Technology Proctored Online Examination

Application Oriented Assessments

Interaction With Faculty Through Chat

Provision To Draw Your Own Datesheet

Peer Discussion Forums

Professional Enhancement Program

Anytime Access To Resources

Industry Oriented Curriculum